Dick’s Sporting Goods
Inside Moves
Challenge: Challenge perception that Dick’s Sporting Goods isn’t a brand/store for women.
Solution: Highlight the stories of the passionate women leaders of Dick’s Sporting Goods who are actively making a difference for women and girls in sports and fitness.
Dick’s Sporting Goods
Mother’s Day
Challenge: Create a companion piece to the Inside Moves Campaign to wish a Happy Mother’s Day from the Mothers who are also the leaders of Dick’s Sporting Goods.
Results: This TV stop performed so well that DSG ran it 3 years in a row.