Beautyrest Black
Sleep First Class
Challenge: Create aspiration and luxury in an everyday category.
Results: Total Beautyrest sales totaled over $11MM in January, after campaign was launched.
Quality Sleep and a Cleaner Sea
Challenge: Introduce a new line of mattress that allows the consumer to indulge in a luxury mattress without sacrificing the environment. Harmony Lux mattresses turn ocean plastics into luxury fabrics—each queen size mattress recovers up to 50 bottles from the ocean.
Solution: Harness the power of CGI to bring this exciting technology to life.
Beautyrest Harmony Lux
