Challenge: S.T. Dupont has been making luxury goods since 1872, but had lost its cachet and needed to rebrand itself to be modern and relevant again.

Solution: Put the product front and center but in a bold and exciting way. The use of water was a surprising juxtaposition to the product but gives it energy and attitude. These bold images stand on their own in any country, making it ideal for outdoor advertising and in-store display in Asia, Europe and the United States.