Ask Me About…

Challenge: Build upon HP’s existing “Reinvent Mindsets"“ platform by raising awareness of unconscious bias and helping recruit veterans, one of the most stigmatized groups in the workforce today.

Result: In just one month, Ask Me About garnered over 1.4M organic shares (3x’s higher than any other installment in the Reinvent Mindsets series), helped recruit talented veteran candidates to HP’s workforce, and elicited conversations in social media expressing everything from gratitude to elation to catharsis.